Geolift - Recast
GeoLift by Recast measures the incremental impact of your marketing with geographic-based lift tests—separating true revenue-driving channels from channels that only claim credit.| Recast
GeoLift by Recast measures the incremental impact of your marketing with geographic-based lift tests—separating true revenue-driving channels from channels that only claim credit.| Recast
The main goals of the Design tool is to select geographies to include in your test and control groups and get a spend recommendation for the test g...| geolift-docs.getrecast.com
What are probabilistic estimates? When using models to make decisions, quantifying uncertainty about your model’s estimates is crucial to making informed decisions. Recast expresses uncertainty in both our in-sample parameter estimates and our estimates of future performance. For example, last quarter you ran a 6-month estimate of revenue using your […] The post Using CRPS to Evaluate Recast Models appeared first on Recast.| Recast
MMMs are holistic models operating at an aggregate level. That means if any of the data isn't correct, it puts the whole model in jeopardy.| Recast
Someone posed the following query in a marketing measurement slack I’m in: At first, this question seemed really easy. Hubristically, I replied “just use a t-test for difference in means.” However, it turns out that the analysis isn’t quite so straightforward (which I realized after a few minutes of thought … Is there a good way to do a test of statistical significance for ROAS? Read More »| Recast
