“We want to be a part of the destigmatization of the conversation around intimate wellness that’s happening," says Ulta's Penny Coy.| Beauty Independent
Despite past struggles with the category, specialty retailers are committed to making wellness work in-store by onboarding new brands and products at a record pace. Is the category finally ready to thrive IRL? “For the right retailers, it definitely is time, and consumers are ready,” declares Kelly McPhillamy, managing director ...| Beauty Independent