3 Key Indicators That Your Company Might Not Be Ready for MMM - Recast
Explore the nuances of Marketing Mix Modeling (MMM) and learn if your company is ready for this advanced measurement method.| Recast
Explore the nuances of Marketing Mix Modeling (MMM) and learn if your company is ready for this advanced measurement method.| Recast
Explore overfitting in Media Mix Modeling: Learn risks, misleading metrics, and out-of-sample validation for accurate model assessment.| Recast
Explore how integrating geo-testing with MMM transforms marketing accuracy, helping to validate strategies and optimize spend.| Recast
Discover the top 9 questions to ask MMM vendors or your marketing science team to ensure effective media mix modeling.| Recast
Much has been written about iOS14, but far less ink has been spilled on the iOS15 software update and its impact on emails.| Recast
Marketing mix modeling is hard. Trust us. When we were starting Recast, we thought it’d be easy: we’d use some off-the-shelf Bayesian time-series models and six months later we’d have a top-shelf model. But unfortunately, it didn’t work like that. It took us multiple years of PhD-level research time to … Why MMM is so hard Read More »| Recast
Discover how to overcome challenges in adopting marketing mix modeling and leverage its insights to drive better marketing decisions and ROI.| Recast
