A session refers to when a user opens the app and engages with it for a certain period of time. The app can track the user’s interactions with the app to provide a better user experience. Whenever the user opens an app, they start a new session. It collects data about pages they visit, how […]| Priori Data
Mobile applications are a crucial tool in today’s fast-paced world. But, developing a mobile app is only half the battle. But how do we measure the success of a specific app? How do we know if our app is meeting its objectives? The answer lies in Key Performance Indicators (KPIs). The real challenge lies in […]| Priori Data
Conversion refers to the process of turning a user’s interaction to perform a task within the app. The actions that count as conversions vary depending on marketing strategy. In terms of mobile apps, a simple action such as downloading the app or being an app subscription can be considered a conversion. In general, filling out […]| Priori Data
User acquisition (UA) is the process of acquiring new users for existing mobile applications. It’s a crucial aspect of any business because, without users, mobile games are useless. It involves a wide range of skills to grab potential customers and encourage them to use their apps. Business strategy should aim to grow its customers and […]| Priori Data
When a customer or visitor to a website performs a desired action, it is called a conversion. It could be purchasing an item, using a certain service, installing an application, etc. In marketing, responding to a ‘call to action’ is conversion. Opening an email you sent, signing up for an offer or giveaway, and filling […]| Priori Data
