Are Key Opinion Leaders worth a slice of your China marketing budget? For a few years now, KOLs have become a real part of influencer marketing. They are numerous and powerful. Do you need to ask yourself if a KOL can be useful for your business? Most of the brands called on KOL because they […]| Marketing China
Get insights into China's bottled water trends, major players, and marketing tactics to help your brand thrive in the competitive Chinese market.| Marketing China
The Chinese Fashion market is huge. How to sell on e-commerce platform? What are the local and foreign brands that are succeding?| Marketing China
In 2018, they are finally here. They are young, empowering, and different from the previous generation of Chinese consumers. The millennial generation, generation Z. Post-2000, little emperors … the generation of Chinese born after 2000 are called by several names. This year is also the year they are becoming adults. Tencent company recently published a […]| Marketing China
Selectspecs is an e-Commerce website that sells fashion glasses. Life-long glasses wearer David McMillan had the original idea to sell prescription glasses online back in 2004. Looking at the opportunities of the Chinese market. The online optical chains believed the choice was too limited and grossly over-priced for the Chinese market. | Marketing China
We connect Brands to Chinese Consumers via Social Media. Wechat, Weibo and so on. Our company is a "Digital Native Agency" , drive results and awarness| Marketing China
Discover the power of Little Red Book social media (Xiaohongshu app): engage Chinese audiences, leverage KOLs, and drive cross-border sales.| Marketing China
