- Colleen Dilenschneider
Join KYOB+ for access to members-only data and exclusive events on a monthly or yearly basis for individuals or organizations.| Colleen Dilenschneider
The coronavirus first struck the United States over five years ago, and its effects on visitor behaviors have proven durable for many cultural organizations. In a nutshell, the pandemic embedded some new default habits and accelerated key trends in audience engagement. Here’s a data update on a classic IMPACTS Experience metric: Redistribution of demand. During the height of the COVID-19 pandemic, we observed notable changes in preferences and behaviors related to cultural organization atte...| Colleen Dilenschneider
Personal interactions between guests and staff members can meaningfully elevate the guest experience. Research shows that the fourteen most admired museums in the United States are doing them differently. Here’s the data. For cultural organizations, optimizing guest satisfaction is a no-brainer. Research shows that higher guest satisfaction ratings correlate with repeat attendance, greater likelihood to receive endorsements, heightened likelihood of support – either philanthropic or by be...| Colleen Dilenschneider
Net Promoter Score can help spot a potential engagement issue for cultural organizations, but it’s not a metric that we use – or even care all that much about – at IMPACTS Experience. Here’s why. IMPACTS Experience specializes in predictive market intelligence, and a big part of what we aim to do is understand people and their behaviors for the benefit of cultural organizations. Mindful of the available research landscape, several organizations have asked us about measuring their Net ...| Colleen Dilenschneider
From search behavior transformation to cookieless attribution challenges, here's what cultural executives need to know about AI's impact on audience acquisition and the evolving digital marketing landscape. You’ve asked, and the research is in! Here’s our first article on AI related to guest behaviors for cultural organizations. Cultivating attendance for museums and performing arts organizations has fundamentally shifted. Gone are the days when prospective visitors relied solely on tradi...| Colleen Dilenschneider
From Generation Z to Baby Boomers, here is the intel on the sources of information that different generations are using to inform a visit to a museum or performing arts organization. By now, cultural executives understand that social media and digital engagement are critical for an organization’s success. Gone are the days of social media being a tacked-on strategy led by a single intern. Instead, effective social media and digital engagement strategies are woven into the entirety of a cu...| Colleen Dilenschneider
The midyear research is in: What might cultural organizations expect in terms of attendance in 2025 and 2026, and how has this changed since January mindful of happenings surrounding the new administration and its policies, consumer confidence, and other factors less known to Americans at the beginning of the year? Read on for the expected attendance levels for 2025 and 2026, quantified individually by organization type respectively for aquariums, art museums, botanical gardens, children’s ...| Colleen Dilenschneider
Are cultural organizations engaging Millennial and Gen Z members and subscribers at representative rates relative to the population? What is the average age delta between visitors and members? How much does mission matter as a membership motivator? This article has the answers. Membership acquisitions and renewals are unique to each organization and their respective programs and offerings, but current conditions in the United States and within our own institutions have underscored some common...| Colleen Dilenschneider
Do you have questions about recent data from IMPACTS Experience? Want to know more about the most critical trends we’re watching? Sign up to attend our live subscribers-only Q&A and get the answers! There’s no doubt about it: This year got off to an eventful start. And in these first six months we’ve received many great questions from our partners and clients about things impacting the cultural sector right now – from membership trends to attendance projections to pricing strategies a...| Colleen Dilenschneider
Join KYOB+ for access to members-only data and exclusive events on a monthly or yearly basis for individuals or organizations.| Colleen Dilenschneider
Do Democrats and Republicans perceive cultural organizations differently when it comes to being apolitical, mission-driven, and welcoming?| Colleen Dilenschneider
