How to sell in a crisis: a step-by-step guide. The case of Airbnb. | Lend Me Your Ears
What if your product was mired in a scandal like Airbnb is right now? here’s a step-by-step guide, how to sell in a crisis. To begin with,...| Lend Me Your Ears
What if your product was mired in a scandal like Airbnb is right now? here’s a step-by-step guide, how to sell in a crisis. To begin with,...| Lend Me Your Ears
If they don’t buy you, they won’t buy what you are selling. You are as much a product as the one you are selling. Even if you are the best in| Lend Me Your Ears
Instead of telling your buyer that he’s wrong, help him come to a different conclusion of his own accord. What separates a stellar seller from an average one is the number and quality of responses they have to objections. Objections are statements made by buyers as a way to say, “I want to buy but […]| Lend Me Your Ears
Build rapport with the buyer; it is is an indispensable ingredient to successful selling. Have you ever met a stranger and you instantly hit| Lend Me Your Ears
Selling a big brand name? Well, just as with glowing academic papers, that reputable brand name won’t sell (work) for you, if you don’t. The| Lend Me Your Ears
Here are some sales lessons from government lies. While ethical practices and transparency should be the foundation of any sales strategy,...| Lend Me Your Ears
It is amazing what showing empathy in selling can do. The client’s eyes light up; a smile cracks his hitherto sullen face; his face brightens| Lend Me Your Ears
Even die-hard “We will never buy from you” customers or prospects can be turned. This is what a sales recovery plan is all about. It includes| Lend Me Your Ears
Salespeople take the path of least resistance when faced with challenges or obstacles that require extra effort or creativity. Even when the| Lend Me Your Ears
Lend Me Your Ears offers several value added short courses in Kenya to help develop and grow your staff's professional skills. These courses| Lend Me Your Ears
Caused by you or another seller, deliberately or not, it doesn’t matter. Handle historical injustices by owning them. The prospect doesn't...| Lend Me Your Ears
