Leads became an endangered species in 2020. Business owners and salespeople looked everywhere and came up empty-handed and were scared. Their desperation grew as opportunities shrank. So they turned to activities that promised near-instantaneous results, like Search Engine Marketing (SEM) and pay-per-click (PPC) ads. Excitement and relief washed over them as leads started to trickle in again from Google Ads. In the rush of this quick hit of results, some decided it was time to ditch other tim...| KLA Group
I frequently recommend using lead generation, and then in the next breath mention sales prospecting, when we’re defining new business development strategies and building client campaigns. But, I’ve realized that business owners – and even salespeople and marketers – don’t recognize the subtle differences between them.| KLA Group
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As I’m sitting down to write this post, I’ve got my email inbox open, Teams chats popping up, my cell phone next to me, LinkedIn messages staring at me, and a to-do list a mile long that will undoubtedly keep me occupied until I’m well past my retirement age. | KLA Group
Business owners, sales leaders, and even salespeople know they need a sales plan that clearly outlines how they’ll achieve their annual goals. It is the best way to maintain a core element of their revenue generation system: selling consistently. | KLA Group
