Humain’s Horizon Pro: A PC that’s not really about the PC
Qualcomm invited analysts to its annual Snapdragon Summit, where the spotlight was shone on the company's latest processors for both phones and PCs.| IDC Blog
ROI Is the new mandate: Events are back at the center B2B tech marketers are navigating tighter budgets and higher expectations in 2026. With ROI under the microscope, one strategy is emerging as both high-impact and measurable: events. IDC’s latest Sponsor Survey surfaces the data behind this shift, equipping marketing leaders with clarity on how [...]| IDC Blog
In a world where tech decisions move markets, the analyst voice carries more weight than ever. But for many organizations, analyst engagement remains a missed opportunity; seen as a checkbox instead of a strategic lever. If you’re still treating analysts as one-way validators, it’s time to rethink your approach. IDC research finds that analyst validation [...]| IDC Blog
Do you subscribe to Netflix or own a Labubu plush toy (or bought one for your kids)? The influence of Netflix is clearly pervasive now, thanks to its several blockbuster productions like the Korean-produced Squid Game. Meanwhile, Pop Mart’s Labubu is ubiquitous and sought by celebrities from K-pop BlackPink’s Lisa to David Beckham. But how [...]| IDC Blog
As AI reshapes Martech and Adtech, pricing is shifting from technical inputs and usage metrics to measurable business outcomes. This isn’t just about covering AI’s costs, it’s a strategic opportunity to stand out in a crowded, commoditized market. Legacy pricing models, flat-rate, usage-based, tiered, per-user, can’t keep up with AI’s compounding, often invisible value. AI [...]| IDC Blog
AI is no longer just a feature in your product. It’s part of how your buyers behave and interact with your brand. While your team has been working hard to build AI into services and solutions, buyers have been sharpening their own AI skills too. AI is now embedded in how they research, evaluate, and [...]| IDC Blog
AI isn’t just transforming businesses, it’s quietly reshaping the consumer experience in ways that are more personal, emotional, and surprising. For B2C brands, this evolution brings both new opportunities to engage customers and new expectations to meet. For technology vendors, it opens up a fast-growing market to empower brands with the tools, platforms, and infrastructure [...]| IDC Blog
Qualcomm invited analysts to its annual Snapdragon Summit, where the spotlight was shone on the company's latest processors for both phones and PCs.| IDC Blog
The acronym CMO has traditionally stood for “Chief Marketing Officer,” but that role is evolving. The need for today’s midmarket CMOs to lead with clarity and vision is more important than ever. A third of midmarket CMOs expect to take on the new title of Chief Market Officer, according to IDC’s 2025 Global Midmarket Tech [...]| IDC Blog
As 2026 planning accelerates, high-performing GTM teams are doing more than building campaigns. They’re stress-testing their positioning. Not just for alignment with internal priorities, but for resonance with evolving buyer expectations, stakeholder dynamics, and budget scrutiny. It’s not about tearing everything down. It’s about refining what’s already strong and spotting the subtle misalignments that weaken [...]| IDC Blog
In | blogs.idc.com
In | blogs.idc.com
In | blogs.idc.com
In | blogs.idc.com
