The rules of email are ever-changing and you need to keep up with the changes to make sure your emails get through! Subject lines are a critical part of this. Generally speaking, you want short, grabby personal-sounding subject lines. And no questions! With a few exceptions, questions in subject lines will get your email deleted.| KLA Group
Getting the attention of prospects is an age-old challenge. With contacts busier than ever before, you can’t rely just on cold calling or email. Rather, it’s essential to take a multifaceted approach to get through to them.| KLA Group
Every business shares a goal: build a lead generation machine that consistently delivers. Yet, many small and mid-sized business owners suffer from weak pipelines and are regularly frustrated because they don’t know how to create consistent future business. They’ve invested time, money and staff into prospecting and sales and are not getting sustainable results.| KLA Group
B2B email marketing can generate an ROI of $36 for every $1 invested, but only if you continually monitor and improve key metrics.| www.klagroup.com
