Why The IAB Tech Lab Still Hasn’t Taken On The Administrator Role For Unified ID 2.0 | AdExchanger
The IAB Tech Lab is still on the fence as to whether it should take on the administrator role for Unified ID 2.0. It's complicated.| AdExchanger
The IAB Tech Lab is still on the fence as to whether it should take on the administrator role for Unified ID 2.0. It's complicated.| AdExchanger
The programmatic industry just took the toughest body blow it’s felt since the GDPR became law in 2018. The Belgian Data Protection Authority (DPA) announced on Wednesday that IAB Europe’s Transparency and Consent Framework (TCF), the industry solution for conveying consent data in the programmatic auction, is illegal in its current form. The DPA also […]| AdExchanger
