Who Benefits From Coffee’s Enduring Newsworthiness?
Coffee is always in the news, from health studies to novel products to stunt job postings. But what do these “earned media” stories tell us about the motivations behind such coverage?| The Pourover
Coffee is always in the news, from health studies to novel products to stunt job postings. But what do these “earned media” stories tell us about the motivations behind such coverage?| The Pourover
In April, the Specialty Coffee Association announced it would be taking over the Q Grader Program, news that took the coffee industry by surprise. Now, as the dust settles, many remain confused and frustrated—but also hopeful.| Fresh Cup
Click to find out why this Maxwell House is now a Maxwell Apartment. Plus, new Q grader courses and Coca-Cola takes an L on Costa Coffee.| Fresh Cup
For paid subscribers: What happens when the melodramatic language of social media and political discourse begins to impact how we discuss the coffee industry.| The Pourover
That latte you just bought is the reason you won’t be able to retire, according to the financial gurus. But why has coffee become such a potent symbol of Millennial misspending in the first place?| The Pourover
