Vino Joy News uncovers the identity behind California’s latest wine world intrigue — and why a biotech magnate is swapping peptides for Pinot in Napa and Sonoma.| Vino Joy News
Leveraging its algorithmic distribution and content ecosystem, Douyin has flipped the old model of “people looking for products” into one where “products find people.”| Vino Joy News
In an era of instant retail, where speed sells and convenience reigns. But behind the glowing growth numbers, many distributors say they’re running faster just to stand still.| Vino Joy News
Michelin, best known for its world-famous restaurant ratings, is planning to launch an independent wine evaluation system — one that it claims will rival, and even surpass, Robert Parker’s legacy.| Vino Joy News
China’s most traditional spirit is going abroad — but not quite the way it seems. New trade data shows millions worth of baijiu are being exported, then re-imported back home. Hong Kong is snapping up top-shelf bottles, South Korea is awash with cheap liquor, and the industry’s “globalization” push might just be one giant loop.| Vino Joy News
California Wines staged its first-ever Buyers Marketplace: Asia Edition in Seoul last week, marking a major step in its efforts to deepen ties with the region’s growing wine markets.| Vino Joy News
China’s eight-day Mid-Autumn Festival and National Day holiday brought a mild rebound in dining and retail consumption — and with it, some signs of life in wine sales, particularly through on-demand delivery platforms.| Vino Joy News
Longtime wine importer Shanghai Mercuris Wines Co., Ltd. has denied rumours of its closure after speculation spread across the trade, calling the claims “nonsense.”| Vino Joy News
When a 50% baijiu struggles to sell but a 15% fruit-flavoured version can move 10 million bottles in six months, it’s clear the wind has shifted in China’s liquor market.| Vino Joy News
Australian wine giant Treasury Wine Estates (TWE) has cut its earnings forecast for its flagship brand Penfolds for the first time this year, citing a slowdown in China as the biggest drag on growth.| Vino Joy News