The ACE Framework for LLM and AI Visibility - SALT.agency®
Large language models and AI-driven platforms are transforming how information is discovered. For organisations, the challenge is clear: how to ensure| SALT.agency®
When Google launches something new through its Labs division, it often signals a bigger shift. The latest example is Google Doppl, an experimental app that lets you upload a full-body photo and see how you might look wearing outfits you find online. It is part dress-up tool, part AI demo, and while still early and […] The post Google Doppl: How AI Try-Ons Could Redefine Fashion Discovery appeared first on SALT.agency®.| SALT.agency®
It’s happening again. Marketers are losing their minds over the latest shiny thing. This time it’s the Artificial Intelligence edition. Remember when social media was going to revolutionise marketing? How it was going to put you in the PR driver’s seat and let you totally control your message? Content marketing was supposed to replace media. […] The post Making the case for an integrated content marketing strategy appeared first on SALT.agency®.| SALT.agency®
OpenAI just launched Instant Checkout, a new way for people to buy products directly through ChatGPT. It is powered by the Agentic Commerce Protocol (ACP), an open standard that connects AI agents, merchants, and payment systems to complete transactions securely. What’s changed? It’s live now with Etsy, and Shopify is coming soon. It won’t be […] The post ChatGPT Can Now Sell Your Products—But Only If Your Data Is Ready appeared first on SALT.agency®.| SALT.agency®
How do we tackle AI Mode becoming the default Search experience? Search is shifting from lists of links to answers, conversations, and multimodal guidance. Google’s AI Mode and AI Overviews are moving toward default behaviours in more markets and surfaces, blending text, voice, and vision while sending billions of clicks to the open web (according […] The post How do we tackle AI Mode becoming the default Search experience? appeared first on SALT.agency®.| SALT.agency®
Large language models and AI-driven platforms are transforming how information is discovered. For organisations, the challenge is clear: how to ensure| SALT.agency®
The way people discover and buy products online is shifting. Until now, SEO has been about connecting human searchers with websites through keyword targeting, structured data and user experience. With the rise of AI agents, discovery and transactions are no longer limited to search engines or traditional eCommerce funnels. Agents such as ChatGPT can now […] The post Optimising for Agentic Commerce Protocol – A Technical Guide for SEOs appeared first on SALT.agency®.| SALT.agency®
For years, technical SEO has focused on making websites understandable to search engine crawlers. The landscape has shifted. Large Language Models (LLMs) such as ChatGPT, Gemini, Claude and Perplexity now play a growing role in how users discover and consume information. This means technical SEO is no longer only about ranking in Google. It is […] The post Technical SEO for AI Search appeared first on SALT.agency®.| SALT.agency®
AI has transformed how people discover brands and make purchasing decisions. How your business adapts (or not) to this massive shift will largely depend on whether the C-suite views it as a temporary fad to be ignored, a disruption to be weathered, or an opportunity to be seized. Executive teams might like to talk about […] The post Winning Executive Buy-in for AI Search appeared first on SALT.agency®.| SALT.agency®
There’s enough boring content out there. How can you ensure your own content has a better chance of holding audience attention right to the end?| SALT.agency®
There has been a lot of discussion in the SEO community about whether Schema markup influences visibility in Google’s AI Mode. Some suggest that having certain Schema types in place could increase the chances of being cited. To test this theory, we analysed 107,352 websites that appeared as citations in AI Mode to see whether […] The post Does schema help you surface more in Google’s AI Mode? appeared first on SALT.agency®.| SALT.agency®
Crawl frequency refers to how often a website is visited by a web crawler like Googlebot.Its purpose is to visit websites, crawl them for new and updated| SALT.agency®
The biggest referrer to your content might never show up in your Analytics platform. Let that sink in for a minute. It’s a problem for businesses who need| SALT.agency®
