Whether you want catch up on the latest PMM hacks by topic or event, peruse our OnDemand event catalog, access 100s of hours of footage, and learn from the likes of Google, Asana, Adobe, Expedia Group, and more, on tap.| Product Marketing Alliance
There are lots of conversations around the role of a B2B and B2C product marketer, so, here’s our take on the similarities, differences, and what the future might hold.| Product Marketing Alliance
A value proposition communicates how your product or service will benefit your customer. You need to outline why your product is essential for your target segment, how it will solve their pain points, and why your product is more desirable than others on the market.| Product Marketing Alliance
