We’ve built a reputation as the global leader, previously bringing four specialist firms together under one brand and, in recent years, fully integrating our| Publitek | Innovative marketing for B2B tech companies
Hear directly from leading female voices in technology journalism about their experiences as women in tech.| Publitek | Innovative marketing for B2B tech companies
As technologies advance, buyer journeys fragment, and global markets become more nuanced, B2B marketers and the trade media alike are under increasing| Publitek | Innovative marketing for B2B tech companies
Two years ago, we explored the rapidly changing social media landscape, focusing on Twitter’s transformation into X, the rise of Threads, and the changing| Publitek | Innovative marketing for B2B tech companies
Women’s participation and leadership in science and technology is such an important subject. Publitek CEO Nick Clark looks at the data.| Publitek | Innovative marketing for B2B tech companies
Generative Engine Optimization (GEO) is rapidly emerging as the new frontier for how brands appear in AI-driven search results, resulting in great brand awareness and even as a source of website traffic. According to SEOClarity, B2B companies can expect to see up to 30% of referral traffic coming from ChatGPT. Introduction The Impact of […]| Publitek | Innovative marketing for B2B tech companies
A data-driven view of the top performing companies across the electronics industry The electronics industry thrives on innovation. But when it comes to public relations, many brands still rely on outdated metrics like share of voice or coverage volumes to measure PR success, which only tell part of the story. In today’s competitive landscape, electronics […]| Publitek | Innovative marketing for B2B tech companies
