If you’ve spent any time reading marketing headlines lately, you’ve probably seen a new statistic about connected TV (CTV) advertising nearly every day. Consider how CTV advertising blends premium, ad‑supported streaming with data‑driven delivery. It’s...| Adtaxi
Tracking ad clicks or seeing sales come in are common ways to measure marketing success. However, there are other key performance indicators (KPIs) that can give you a deeper understanding of your results and help...| Adtaxi
Cost-per-click (CPC) is a core metric for any paid ad campaign. It helps you understand your ad spend, learn who’s engaging with your ads, and make sure you’re getting in front of the right audience....| Adtaxi
Your business-to-business (B2B) audience isn’t just scrolling through their LinkedIn feed or checking work emails anymore. They’re everywhere. You can find them laughing at skits on TikTok, getting into debates in Reddit forums, and even...| Adtaxi
– Over half of U.S. adults use social media for product and service recommendations –PLUS: Nearly half of Americans believe AI is making social media more| Adtaxi
When two companies combine their marketing efforts, the result can be far greater than what either could achieve alone. This is the core principle of co-marketing, a strategic alliance that allows brands to pool resources,...| Adtaxi
Get in touch with Adtaxi’s digital marketing experts. Request a free audit or custom strategy to grow your business through smarter media solutions.| Adtaxi
