The video creator tools industry is primed for turbo-charged growth as artificial intelligence (AI) accelerates the consumerisation of creation. While the opportunity is significant, a considered approach is needed to ensure AI elevates the creator economy’s success at turning passive consumers into monetisable creators.| MIDiA Research
As niche officially becomes mainstream, the entertainment industry faces a delicate balance. Audiences are losing interest in broad, mainstream propositions, but hyper-personalised niches are inherently difficult to scale and monetise while retaining what made them special to fans in the first place.| MIDiA Research
1. Introduction| www.midiaresearch.com