Targeted at Business Leaders who want a practical approach to implement Net Promoter in their organisation using our step by step document.| info.genroe.com
An introduction to the popular Customer Experience metric Net Promoter Score (NPS) and how to use it to increase revenue and reduce costs for your business.| Genroe | Customer Experience | Net Promoter Score
New research sheds light on which is the best customer metric: Net Promoter or Customer Effort Score or Customer Satisfaction or some other new fad metric?| Genroe | Customer Experience | Net Promoter Score
Reprint: R0312C Companies spend lots of time and money on complex tools to assess customer satisfaction. But they’re measuring the wrong thing. The best predictor of top-line growth can usually be captured in a single survey question: Would you recommend this company to a friend? This finding is based on two years of research in which a variety of survey questions were tested by linking the responses with actual customer behavior—purchasing patterns and referrals—and ultimately with com...| Harvard Business Review