Here's how to optimize for LLMs, knowledge graphs, and modern search engines and build a digital footprint recommendation engines trust.| Search Engine Land
Implicit Research is the process of brand discovery that occurs when a user encounters a brand during a topic-based exploration within an AI Assistive Engine, rather than through a direct, name-based search.| Jason BARNARD
Explicit Research is the clearest, most deliberate form of brand discovery that occurs when a potential customer actively seeks out a brand by name in a search engine or AI Assistive Engine.| Jason BARNARD
Ambient Research is a form of “push discovery” where a user passively encounters a brand within an AI Assistive Engine, or a digital tool that incorporates its results, without having performed an explicit search for it.| Jason BARNARD