Generative engine optimization relies on context, not just product data. The post GEO for ChatGPT Instant Checkout appeared first on Practical Ecommerce.| Practical Ecommerce
New protocols from Google and Stripe help establish transaction standards for agent-based commerce. Once a novelty, AI shopping agents are becoming a reality for consumers.| Practical Ecommerce
Scot Wingo observed consumer shopping journeys while running ChannelAdvisor. His new firm, ReFiBuy, applies that experience to generative engine optimization. The post ChannelAdvisor Founder Launches GEO for Merchants appeared first on Practical Ecommerce.| Practical Ecommerce
A customer journey map outlines the process of buyers leading to a purchase. Optimizing each step can greatly increase conversions.| Practical Ecommerce