Discover how to craft great brand messaging that can help you not only earn a sale, but build loyal, lifelong customers. Learn how to use words to make the core elements of your brand appeal to your customers’ hearts and minds.| Vistaprint Ideas and Advice US
This post is the last in a three-part series. Most marketers think that the best way to hold onto customers is through “engagement” — interacting as much as possible with them and building relationships. It turns out that that’s rarely true. In a study involving more than 7000 consumers, we found that companies often have […]| Harvard Business Review