Ocado reiterates customer acquisition and price approach as factors for success
As its revenues grow, Ocado Retail is optimising its marketing approach while focussing on customer acquisition and loyalty.| Marketing Week
As its revenues grow, Ocado Retail is optimising its marketing approach while focussing on customer acquisition and loyalty.| Marketing Week
Oh My! The UK grocery business has woken from its complacency to view the cuckoos in the nest. All had been quiet on the UK loyalty front for longer than is seemly. Until that is, Lidl decided to expand its loyalty trial and enter the den of wolves. And Amazon decided to offer free delivery. […]| Loyalty Magazine
Tesco rated ‘worst supermarket’| Loyalty Magazine
Tesco is pushing people to present their Clubcard to take advantage of price offers. Is this a response to its falling popularity - overtaken by Lidl, Aldi and M&S Food?| Loyalty Magazine
Morrisons price cuts while discounters celebrate results17 million bottles of wine, champagne and prosecco bought at Aldi in December Morrisons is paying little attention to research showing a reduction in customer loyalty through price reductions. Its has announced plans to slash prices off 900 products as  . . . We are really sorry to say […]| Loyalty Magazine
