Which companies will benefit the most from the ongoing growth of the creator economy? The platforms that are best positioned to attract both influential creators and a larger share of the total spending are those that will offer multiple forms of monetization, according to Goldman Sachs Research. But the analysts also cite six key enablers for creating a “flywheel effect” in which small gains build on each other over time and create further growth momentum:| www.goldmansachs.com
Blending entertainment with instant purchasing, live commerce offers retailers, brands, and digital platforms a new channel for creating value.| McKinsey & Company
Campaigns are seven times more impactful among a receptive audience. Discover the best media environments for your ads and the top-ranking media channels and brands in 2024| www.kantar.com
Explore global and country data on population growth, demography, and how this is changing.| Our World in Data