With AI features becoming commonplace, the differentiator is the data. As artificial intelligence transforms media planning, Katy Varner, global chief growth strategy officer at IPG Mediabrands believes the true competitive advantage lies not in the technology itself but in how agencies and brands harness unique input. In this video interview with Beet.TV, she explains her agency’s [...]| Beet.TV
Technology has changed not just how people communicate with one another, but also how they connect with brands, said Kara Manatt, executive vice president of intelligence solutions at Interpublic Group’s Magna Global. “I work on a team at Magna that conducts custom research in-house focused on helping our clients make better buying decisions,” Manatt said [...]| Beet.TV
Index Exchange has rolled out a data vendor ecosystem that connects its Marketplaces customers directly with a growing roster of data partners, enabling more precise audience ta...| Beet.TV - The Root to the Media Revolution
