How to create a powerful media list in 2023. Learn media outreach to journalists, build relationships, and get your story in the news.| Michael Brito
Explore the intricate dance between brand personality and archetypes, and learn how they shape compelling, resonant brand narratives.| Michael Brito
Five factors to consider before launching a PR strategy and how to build clarity, impact, and data-driven PR measurement into your plan.| Michael Brito
Attention metrics like view time & emotional response are redefining ad success, transforming measurement beyond impressions and clicks.| Michael Brito
In this video, I talk about the importance of using data and insights to build B2B audience engagement strategies that work.| Michael Brito
Unlock insights from emotions and opinions within text using advanced NLP and machine learning techniques for sentiment analysis.| Michael Brito
Explore the pivotal role of owned media in your marketing strategy. Understand its benefits, challenges, costs, and how to optimize it.| Michael Brito
Understanding customer needs using data and analytics should be the primary focus of marketing and communications teams in 2025.| Michael Brito