It’s no surprise that messaging and positioning is a key responsibility for product marketers worldwide. How do you know when it’s time to update your messaging? The answer may come from inside, or outside the business.| Customer Marketing Alliance
Have you ever rushed to pull together a customer event, only to have it flop? Been there, done that! Here're my top tips for planning, executing, and following up on CABs.| Customer Marketing Alliance
Customer Advisory Board does more than just provide information, offering a direct link to your customers, provide direction and create champions for your brand.| Customer Marketing Alliance
