Last Thursday night, Lemonlight teamed up with GR0 and Klaviyo to host CTRL-Alt-Create, a high-energy evening during LA Tech Week that brought together some of the brightest minds in advertising, marketing, and creative technology. From the moment guests arrived, the rooftop at Kassi buzzed with conversation, and the networking didn’t stop even after the panel […] The post CTRL-Alt-Create: Where Creativity and AI Collided at LA Tech Week appeared first on Lemonlight.| Lemonlight
To help combat the feeling that your content is now obsolete, we wanted to share some tips for how to update, pivot, and freshen up your content to maintain its relevance in this new landscape. Let’s get started! Written Content Make tweaks to adjust context In many cases, making your content publishable is just a […] The post What to Do With Pre-Planned Content That Feels Irrelevant Today appeared first on Lemonlight.| Lemonlight
Most of today’s businesses understand the value of testimonial content. They might have an automated survey where they capture feedback after a sale, or they might even conduct interviews with happy customers a few times a year. Those strategies are great, but one simple change makes them even better: turning those customer stories into videos. […] The post Using Video Testimonials to Boost Credibility and Trust appeared first on Lemonlight.| Lemonlight
It’s hard to imagine a time before e-commerce businesses dominated the scene. Today, the first interaction a customer has with a business often takes place online. Whether the company has a social media presence, an online store, an AI chat bot, or just an especially effective website, online touchpoints are more powerful than ever before. […] The post Trends in E-Commerce Video Marketing: Staying Ahead in a Dynamic Landscape appeared first on Lemonlight.| Lemonlight