Steve Neale and Genre Theory
Neale defined genres as systems of orientations, expectations and conventions that circulate between industry, text and subject.| Media Studies
Neale defined genres as systems of orientations, expectations and conventions that circulate between industry, text and subject.| Media Studies
Explore how genre is a socialising agent which reinforces society's dominant ideology through its representation of order and integration.| Media Studies
What is the difference between a consumer and a fan? Find out in our introduction to fandoms and participatory culture.| Media Studies
An introduction to Todorov's narrative theory, including examples and definitions of equilibrium, disequilibrium, disruption and repair.| Media Studies
Learn more about the importance of causality in narrative structure with our simple guide to this media studies concept.| Media Studies
Explore Mulvey's influential film theory which describes how women are reduced to objects for the gaze of the protagonist and male audience.| Media Studies
Feature-length films and 30-second advertisements are mainly driven by two narrative codes. This brief guide will take you through both.| Media Studies
An introduction to one of cinema’s most popular and enduring genres, including analysis of its iconography and filmmaking techniques.| Media Studies
Explore how producers fix the meaning of texts through anchorage, such as captions, so the audience will decode the preferred reading.| Media Studies
Revising media studies? Find out more about the importance of codes in the study of signs with our definition and examples.| Media Studies
Semiotics is the study of the signs and codes we use to communicate with each other and the world. Find out more with our useful guides.| Media Studies
Find out more about ideology and how values and beliefs are encoded into media texts with our guide to this semiotic concept.| Media Studies
Learn more about Roland Barthes's five narrative codes: hermeneutic, proairetic, semantic, symbolic and cultural codes.| Media Studies
Our introduction to this key concept will develop your understanding of how signs are used in media texts to construct meaning.| Media Studies
