[Free Download] MAP Monitoring and Enforcement How Brands Can Protect Pricing, Margins, and Value Perception
Download a free eBook on MAP monitoring and enforcement and learn how to uphold your brand's value and reputation.| Price2Spy® Blog
Price2Spy blog is a place for eCommerce professionals to discuss ideas, methodologies, and strategies to compete more effectively in the ever more tightening world of online retail. We explore things like competitive price monitoring, competitor business intelligence, competitive pricing, and counter-intelligence in general.| Price2Spy® Blog
For brands selling online, controlling how your products are priced has never been more important—or more difficult. The reality is that even a single MAP violation on a marketplace can start a chain reaction of discounting, channel conflict, and long-term brand damage.| Price2Spy® Blog
For decades, cost-plus pricing has been one of the most widely used methods for setting product prices. At first glance, it’s straightforward: calculate how much something costs you to produce or acquire, add a markup, and sell it. Many companies, from small eCommerce shops to... The post Cost-Plus Pricing: A Simple Formula With Complex Consequences appeared first on Price2Spy® Blog.| Price2Spy® Blog
Brand protection software is used for monitoring trademark violations, brand mentions, unauthorized marketplace listings, and even setting up anti-piracy measures. In the background the majority of these tools work by crawling different websites (e.g. marketplaces, social media, app stores, etc.) and then collect evidence and... The post Brand Protection Software: The Overlooked Tool Every Brand Should Use appeared first on Price2Spy® Blog.| Price2Spy® Blog
It’s no secret to gatekeep: Pricing is a strategic imperative in business. With the rise of click-and-order stores, tight market competition, and dynamic pricing models, getting it right is more crucial than ever. Here’s the catch: Significantly lower pricing could compromise your sales profits, no... The post Building a Winning Pricing Team: Organizational Models and Best Practices appeared first on Price2Spy® Blog.| Price2Spy® Blog
Download a free eBook on MAP monitoring and enforcement and learn how to uphold your brand's value and reputation.| Price2Spy® Blog
If shoppers can’t find what they’re looking for quickly, they leave. Retailers can lose double-digit percentages of potential sales when navigation and category structure are poor. For eCommerce, where competition is only a click away, a weak category structure can be the difference between growth... The post How Top eCommerce Retailers Use Category Management to Boost Sales – 8 Proven Steps appeared first on Price2Spy® Blog.| Price2Spy® Blog
The eCommerce industry has always been a frontier for technological innovation. From the introduction of online payment systems to the widespread adoption of mobile shopping, every leap forward has transformed how businesses price, sell, and interact with their customers. Now, with the emergence of Web3... The post Blockchain in eCommerce: Rethinking Pricing Strategies appeared first on Price2Spy® Blog.| Price2Spy® Blog
Learn how to apply supply and demand in eCommerce with practical pricing, forecasting, and demand-shaping strategies to boost growth.| Price2Spy® Blog
Discover how the snob and bandwagon effects shape buying decisions, from luxury goods to trending products, and why psychology drives demand.| Price2Spy® Blog
RRP Explained: How Recommended Pricing Guides Retail Strategy| Price2Spy® Blog
Product pricing is one of the most difficult decisions for companies when it is time to launch a new product or service. Make sure to get it right!| Price2Spy® Blog
Consumer behavior is most commonly defined by a set of decisions and actions that influence purchasing behavior.| Price2Spy® Blog
The Psychology of Price Takers: How Consumers React to Market Forces| Price2Spy® Blog
Product Pricing: The Ultimate Guide on How to Set Product Prices| Price2Spy® Blog
Cost-Plus Pricing: A Simple Formula With Complex Consequences| Price2Spy® Blog
