Account based marketing (ABM) is a business marketing strategy that concentrates resources on a set of target accounts within a market.| Optimizely
To show you just how beneficial account-based marketing can be, while also informing you of the challenges it comes with, here are 38 stats you should know.| blog.hubspot.com
This Next in Personalization 2021 Report reveals that companies who excel at demonstrating customer intimacy generate faster rates of revenue growth than their peers. And the closer organizations get to the consumer, the bigger the gains.| McKinsey & Company
What is a B2B marketing funnel? How do you create one and how can you use it to generate more leads? Discover everything you need to know in this guide!| www.cognism.com
A call to action (CTA) is a prompt on a website that tells the user to take some specified action like a button or a link.| Optimizely