SEO can feel bewildering. First, it’s not clear what information about SEO is accurate or totally BS. There’s a lot of noise, little signal. Second, SEO is changing all the time. Of course, AI search and answer engine optimization is shaking stuff up, not to mention your regular Google algorithm updates. How’s a brand supposed ... Read more| Alex Birkett
Last Updated on September 24, 2025 by Alex Birkett Digital PR is cool again. Don’t just take my word for it; take the abundance of research showing that to make your brand appear in AI engines, it requires much more than creating content on your own website (though that helps, too). It means you have ... Read more The post The 7 Best Digital PR Agencies in 2025 appeared first on Alex Birkett.| Alex Birkett
Answer engine optimization (AEO) is the new frontier of organic growth. While SEO as a channel is still massively valuable, and SEO tactics play into AEO success, it requires a mindset shift and a broader set of tools than most SEO agencies are equipped with. There are and will be many people claiming to be ... Read more| Alex Birkett
Search is changing. Yeah, yeah, we all know that AI is shaking things up. I mean, life changes all the time, right? “No man ever steps in the same river twice, for it’s not the same river and he’s not the same man.” SEO ain’t dead yet, but GEO (generative engine optimization) is all the ... Read more| Alex Birkett
My friend Joe Martin is a smart guy. I look up to him when it comes to designing a fulfilling life, and also when it comes to acoustic Kanye West covers. One of the coolest things he does is name his year in advance. It sets the intent for your actions and is a quick ... Read more| Alex Birkett
Most people can write one good blog post. But one good blog post doesn’t drive results. A thousand good blog posts drive results. This constant demand for fresh, engaging content to captivate both the audience and search engines is a real pain point for many marketers and content creators. However, there are ways to streamline ... Read more| Alex Birkett
My friend Joe Martin is a smart guy. I look up to him when it comes to designing a fulfilling life, and also when it comes to acoustic Kanye West covers. One of the coolest things he does is name his year in advance. It sets the intent for your actions and is a quick ... Read more| Alex Birkett
It’s easier than ever to start a SaaS business, but harder than ever to grow one. Many SaaS verticals have become crowded or even commoditized. Thus, it’s difficult to differentiate, grow, and scale your SaaS. While you’ll likely want to build an in-house team at some point, SaaS marketing agencies can be a great augmentation, ... Read more| Alex Birkett
Hiring a B2B SEO agency? With my absolutely unbiased (narrator: he is not unbiased) and expert guidance, I’ll introduce you to the best B2B SEO agencies around. Everyone has a different budget, organizational context, and goal, so I’ll do my best to help you marry the right SEO agency to your specific situation. The 10 ... Read more| Alex Birkett
If GPT-3 was a driverless car, GPT-4 would be a warp-speed spaceship cruising through the cosmos of language and innovation. In this post, we’ll introduce you to seven amazing GPT-4 tools that are redefining the boundaries of possibilities. These tools are not only powered by GPT-4, but also come integrated with other cutting-edge technologies like ... Read more| Alex Birkett
