China’s most traditional spirit is going abroad — but not quite the way it seems. New trade data shows millions worth of baijiu are being exported, then re-imported back home. Hong Kong is snapping up top-shelf bottles, South Korea is awash with cheap liquor, and the industry’s “globalization” push might just be one giant loop.| Vino Joy News
When a 50% baijiu struggles to sell but a 15% fruit-flavoured version can move 10 million bottles in six months, it’s clear the wind has shifted in China’s liquor market.| Vino Joy News
Amid the slump, wine sales provided a rare bright spot. VATS liquor store said wine revenue rose 10.96% to RMB 246.7 million (US$34.5 million) in the first half.| Vino Joy News