With all the video hosting options available -- YouTube, Vimeo, Wistia -- embedded website video has exploded. "Explainer" videos, product demos, and video blog posts are everywhere. It’s more likely that you'll encounter a website that uses video than not. Read this to find out how to give your videos a chance to perform.| Conversion copywriting & messaging
Website usability, scuzzy design trends in pop-ups, irrelevant copy and web personalization, persuasive writing techniques swiped from psychology and more| The home of conversion copywriting
An open letter to copywriters and people who want to hire them. How long should your pages be? If you charge 10x more, should your copy be 10x as compelling?| The home of conversion copywriting
The original conversion copywriter, Joanna Wiebe is the founder of and head instructor for Copyhackers.| The home of conversion copywriting
