Marketers saw the potential of location data early and remain major users of it. But applications are expanding beyond marketing.| EMARKETER
Brands’ customer experience is declining: Consumers are frustrated over shrinkflation and AI customer service, forcing retailers to do more to demonstrate their value to cautious shoppers.| EMARKETER
With Predictive Mobility from Arity, mobile apps can personalize customer experiences and power their app strategy.| Arity