Across boardrooms and communications teams, one word keeps coming up: “whiplash.” It’s how leaders describe the constant upheaval caused by today’s shifting geopolitical and policy landscape. But who really feels the sting at the end of this whip? Often, it’s local communities. These are the places where products are made, where factories stand and where […] The post Five Ways to Build Community Reputation and Trust appeared first on FleishmanHillard.| FleishmanHillard
The Super Bowl has always been more than a game. It’s the most-watched cultural moment in America and one of the most valuable sponsorship platforms in the world. But heading into Super Bowl LX, the playbook for brands must adapt to today’s reality. Case in point — the NFL’s selection of Bad Bunny for the […] The post Super Bowl LX: The Ultimate Pressure Test appeared first on FleishmanHillard.| FleishmanHillard
Obesity medications have created a new type of consumer with unique needs. These consumers are not only spending their money differently but also spending less on groceries while still figuring out how to integrate their new diet into their homes and social lives. Food companies, as well as health professionals and dietitians like me, are […] The post Understanding the GLP-1 Consumer: Pairing AI and Consumer Behavior Research to Map Potential Impact on Food, Nutrition and Innovation a...| FleishmanHillard
Check out the latest data and insights, market intelligence, award wins and more PR news from across the FleishmanHillard global network.| FleishmanHillard
Few things unite the world in real time like sport. The Super Bowl, Olympic and Paralympic Games, and FIFA World Cup don’t just crown champions: they define reputations. For brands, these global moments are high-stakes arenas where trust, attention, and billions in sponsorship dollars are on the line. The brands that truly win know that […]| FleishmanHillard
See how empowering employees with ongoing training and clear communication protects your organization from evolving cyber threats.| FleishmanHillard
See how FleishmanHillard uses AI to accelerate crisis response and risk management, helping organizations make better decisions, faster.| FleishmanHillard
Leading health brands are moving beyond DTC to build trust through authentic patient engagement, transparency and credible communication.| FleishmanHillard
To remain indispensable, communications agencies must rethink our operating system: how we deliver value, how we scale, and how we measure success.| FleishmanHillard
AI rollouts are stalling. Discover five overlooked risks and how strategic communications can drive real AI adoption and business impact.| FleishmanHillard