When setting up e-commerce conversion tracking, you’ll often find that most of the events worth tracking are online such as add to cart, checkout sessions or online transactions. However this conversion tracking model doesn’t work well with bespoke, high cost e-commerce shops. I quickly discovered this whilst working with william […]| Recast
Once you have conducted a geographic experiment you can upload the results of your experiment and use the Analyze tool to estimate the incrementali...| geolift-docs.getrecast.com
GeoLift by Recast measures the incremental impact of your marketing with geographic-based lift tests—separating true revenue-driving channels from channels that only claim credit.| Recast
Considerations when designing geographic based lift tests in GeoLift by Recast or other experimentation tools.| Recast
Someone posed the following query in a marketing measurement slack I’m in: At first, this question seemed really easy. Hubristically, I replied “just use a t-test for difference in means.” However, it turns out that the analysis isn’t quite so straightforward (which I realized after a few minutes of thought … Is there a good way to do a test of statistical significance for ROAS? Read More »| Recast
