SmashBrand Team | CPG Leaders in Strategic Brand Growth
Our team of former CPG executives and brand owners combines deep industry insight with a data-driven process for measurable brand growth and retail performance.| SmashBrand
Our team of former CPG executives and brand owners combines deep industry insight with a data-driven process for measurable brand growth and retail performance.| SmashBrand
It’s a tale of intrigue that took place in plain sight at the National Press Club bar, even as it remained hidden from common knowledge for decades as the participants kept their mouths shut – or didn’t even know what they had done. It’s the role the Club played in the Cuban Missile Crisis. I was not aware of any of it until 1998 when an AP story cited recently opened Soviet archives that hinted at the role a Club bartender played with KGB agents masquerading as correspondents for TAS...| National Press Club
Too many business leaders have found out the hard way that today’s ‘it would never happen here” scenario can become a real-life crisis tomorrow.| Forbes
What the Cuban Missile Crisis and how President John Kennedy managed it can teach business leaders about crisis management.| Forbes
