Succeeding in competitive intelligence comes down, primarily, to the sources you use and how you communicate with stakeholders. Here's how to do that well.| Competitive Intelligence Alliance
If you are at a point where you're looking to implement win-loss, or maybe take the next step in your win-loss program, this is for you.| Competitive Intelligence Alliance
Discover why direct buyer interviews are the most reliable source of win-loss insights. Learn how a buyer-centric approach enhances your sales strategy.| www.clozd.com
CI is now recognized as critical to growth. The industry’s maturing, new people are entering all the time, and the work we do has more impact than ever.| Competitive Intelligence Alliance
Customer feedback and win-loss interviews are among the most effective ways to gain a firm understanding of how your product has been received, and how you can make changes, where needed.| Competitive Intelligence Alliance
Competitive positioning is the most effective type of positioning strategy in marketing. That’s because it takes the competitive environment, and the spaces your product is best placed to compete for within it, into full account.| Competitive Intelligence Alliance