To make UX activities visible, break user stories into UX and development subtasks, add UX to Kanban boards, and include UX acceptance criteria and story points.| Nielsen Norman Group
When based on user research, personas support user-centered design throughout a project’s lifecycle by making characteristics of key user segments more salient.| Nielsen Norman Group
Understand similarities and differences among empathy maps, customer journey maps, experience maps, and service blueprints.| Nielsen Norman Group