Brand equity is the impact and value a brand name has in the minds of consumers. We look at the full definition, why it's important, and how marketers can build and measure it.| www.marketingevolution.com
Marketing analytics is the practice of collecting and analyzing campaign data to optimize effectiveness and improve ROI. Learn how to leverage a marketing analytics tool and minimize wasted ad spend.| www.marketingevolution.com
Data-driven marketing describes when marketing teams build strategies based on insights from data analytics. Learn why data-driven marketing is so disruptive.| www.marketingevolution.com
Location-based marketing allows organizations to target consumers at a granular, person level with online or offline messaging based on their physical location. Learn more in this guide.| www.marketingevolution.com
Webinar: Local Media Optimization – How to Best Optimize your Media Plan Across Your Brand Footprint| www.marketingevolution.com