A growing number of people are creating individualized, creative sites that eschew the one-size-fits-all look and feel of social media| MIT Technology Review
The ActivityPub protocol is a decentralized social networking protocol based upon the [ActivityStreams] 2.0 data format. It provides a client to server API for creating, updating and deleting content, as well as a federated server to server API for delivering notifications and content.| www.w3.org