Should You Put the Price First or Last? - Neuromarketing
Harvard and Stanford researchers have found an answer to the age-old marketing question of whether the price should come first or last.| Neuromarketing
Harvard and Stanford researchers have found an answer to the age-old marketing question of whether the price should come first or last.| Neuromarketing
Here’s a scenario… You decide to venture into a cell phone store despite your reluctance to deal with a bewildering number of phones, options, plans, along with a confusing price structure. As usual, you find you’ll have to wait a bit for a salesperson. The greeter hands you a card with a big “97” printed […]| Neuromarketing
Rated 4.5/5 with 337 Amazon reader reviewsRated 4.0/5 with 1,335 Goodreads reviewsWant to spend less, and sell more? Want to build a memorable brand? 95% of your customer's decision-making processes are non-conscious, but most marketers keep trying to persuade with logic and facts. Brainfluence shows you how to reach your customer's brain using simple, science-based techniques. 100 short chapters tell you how to optimize your pricing, write memorable content, deliver presentations and sales p...| Roger Dooley
