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You need to understand the difference between "great" content and "meh" content to win in content marketing. More importantly, you need to understand what "great" means to your audience. In this article, see how one B2B firm tailored content to segments of its audience, and increased leads 124% after launch. You'll also learn how they dug deeper to target personas and earn great results.| MarketingSherpa
Buyer Personas are a basic component of modern marketing strategy. Here's how to create and use the effectively to maximize your ROI!| Marketing Insider Group
We have compiled 70 marketing personalization statistics to help you see how B2B and e-commerce businesses are doing personalization in 2025.| Instapage