Multivariate testing modifies multiple variables simultaneously to determine the best combination of variations on those elements of a website or mobile app.| Optimizely
Let us help you uncover customer insights and create high-performing experiences in the blink of an eye.| Optimizely
A call to action (CTA) is a prompt on a website that tells the user to take some specified action like a button or a link.| Optimizely
When a site has duplicate content, Google chooses the canonical URL. Learn more about canonical URLs and how to consolidate duplicate URLs.| Google for Developers