Defining the difference between an ideal customer profile and buyer personas. Discusses when to use one versus the other and some best practices to help.| blog.hubspot.com
Learn how to identify and address customer pain points in your marketing and sales efforts to make your company invaluable to your customers| blog.hubspot.com
Want to write a b2b case study? This guide covers what you need (including templates) for communciating with your customer. Dig in| Content Estate
Solving for customer needs and exceeding expectations along the way drives business growth. Here's how to identify, analyze, and meet customer needs.| blog.hubspot.com
Learn how to create a sales process for your team to use when converting any prospect from a lead to a customer.| blog.hubspot.com