Updated in 2025 by Marie. E-E-A-T is used by Google in evaluating every single query that is searched. This guide helps you assess and improve your E-A-T.| Marie Haynes
This article examines some of the Google updates that significantly reflect the search engine's focus on users and their experiences online.| Search Engine Journal
The March 2024 core algorithm update is penalizing AI-generated content. Here is a better way to use AI for top ranked content.| Search Engine Journal
Learn the three essential pillars of SEO success: authority, relevance, and user experience. Explore how optimizing these factors can skyrocket your website's search rankings.| Search Engine Journal
Google's March 2024 Core Update deindexes hundreds of websites so far, targeting AI-generated spam and prioritizing high-quality, human-generated content.| Search Engine Journal
So if you’ve ever wondered what is and isn’t a ranking factor – or had to make the case to do or not to do something “because it’s a Google ranking factor” – this guide is for you.| Search Engine Journal
At its core, the meaning of search engine optimization (SEO) is increasing your website’s visibility in the organic search results of major search engines.| Search Engine Journal
E-A-T is an important part of the Search Quality Raters Guidelines. Learn more about it and its importance to SEO here.| Search Engine Journal
How can you demonstrate E-A-T in your content to satisfy readers and achieve your on-page SEO goals? Here are some best practices to follow.| Search Engine Journal