Language shapes our perception of setbacks. Use words other than "failure" to describe situations and to suggest the next step.| A Smart Bear
This fresh take on "Willingness-to-Pay" analyzes three types of customer motivation, leading to superior strategies for growth that also better the world.| A Smart Bear
We dramatically, repeatedly fail to predict the future. Does that mean "strategy" is senseless? No, it means you need these techniques to navigate a volatile world.| A Smart Bear
Industries commoditize over time, delivering similar products at similar prices resulting in low profit. Moats are the antidote; your strategy must create some.| A Smart Bear