How do you find potential customers to interview before you have a product, a website, or even a name?| A Smart Bear
Resolve decision-making conflicts by selecting the right approach: Make a bold choice, synthesize a new solution, or find the balance.| A Smart Bear
How to tell the difference between a truly great startup idea, and people saying "Sure, sounds good" when they really mean "No, I'm not buying."| A Smart Bear
Targeting your "Ideal Customer Profile" (ICP) is the best way to differentiate and win sales, but does it limit your target market?| A Smart Bear
This eight-step process brought WP Engine from an idea to a Unicorn. While there are other roads to Product/Market Fit, consider copying some of these ideas.| A Smart Bear
Bias confirming existing attitudes| en.wikipedia.org
"MVP" is a selfish process, abusing customers so you can "learn." SLC is an alternate philosophy that results in fast, validated learning, that customers love.| A Smart Bear
This simple method positions your product to be more valuable, especially against competitors who aim to disrupt you, or you them.| A Smart Bear
Many startups fail despite identifying a real problem and building a product that solves that problem. This explains why, so you can avoid their fate.| A Smart Bear
Pricing is inextricably linked to brand, product, and purchasing decisions. It cannot be "figured out later," because it determines your business model today.| A Smart Bear
A simple but effective system, used to vet what is now a Unicorn, for generating insights about how your potential customers think, what they need, and what they'll buy.| A Smart Bear