Discover how to leverage the wisdom of the crowds, but also when to avoid it, as it can easily lead you astray.| A Smart Bear
Luck always plays a role in startups, but there are ways to better capture upside and mitigate downside.| A Smart Bear
Advice from "successful entrepreneurs" might be unreliable due to Survivor Bias. What's real, and what's random?| A Smart Bear
Language shapes our perception of setbacks. Use words other than "failure" to describe situations and to suggest the next step.| A Smart Bear
Leveraging strengths -- not "fixing weaknesses" -- is how to win. Better when differentiated. Best when durable. Here's how to create leverage.| A Smart Bear
Many startups fail despite identifying a real problem and building a product that solves that problem. This explains why, so you can avoid their fate.| A Smart Bear
Pricing is inextricably linked to brand, product, and purchasing decisions. It cannot be "figured out later," because it determines your business model today.| A Smart Bear
We dramatically, repeatedly fail to predict the future. Does that mean "strategy" is senseless? No, it means you need these techniques to navigate a volatile world.| A Smart Bear
A simple but effective system, used to vet what is now a Unicorn, for generating insights about how your potential customers think, what they need, and what they'll buy.| A Smart Bear
Industries commoditize over time, delivering similar products at similar prices resulting in low profit. Moats are the antidote; your strategy must create some.| A Smart Bear
This admonition recurs in myriad books, frameworks, and topics, across decades of time. When something is so consistent, it must be wisdom.| A Smart Bear
A lesson all pilots know: How you must use multiple dials, employing different sources of energy, to report identical data, because some of it is always lying.| A Smart Bear